our story

Owner Lidiya Yohannes created the brand LSYSKIN late 2018. The year 2018 was a rough one for her but also one that was needed to help unveil her passions and truly bring them to life. With her vegetarian diet in place, she knew that having knowledge of what she was putting into her body was important but later became enlightened with knowing that what she was putting on her body was of equal importance.

Lidiya wanted to create a skincare brand that stood out from the rest. You ask how can you make it stand out?! Simple, she created a brand where she incorporated positive daily affirmations into her products. When you go to grab your LSYSKIN product you have a daily reminder to be great and to be the best you, YOU can be.

When we think of skincare we think of smooth skin, skin that glows, and skin that looks youthful but do we REALLY think about what is actually being applied to our skin? Many skincare brands have this system of using harmful and toxic ingredients slapping a fancy label on their products in the end to just double the price for their consumers. LSYSKIN is an honest and affordable all natural skincare brand-you won’t find words like Polyethylene Glycol and Isopropylparaben here with us! Lidiya not only wanted to create a skincare line but an entire skincare experience for women. LSYSKIN was simply designed to have women feeling relaxed and beautiful right in their own skin with the use of each product-with no extra stuff.

LSYSKIN is a unique brand marketed to women but more importantly women of color. Women of color are not the face of many beauty campaigns; women of color are not celebrated enough for their beautiful skin. We wanted to put an end to that here and show the world women of color deserve to be celebrated and recognized!

STAY CONNECTED with us by tagging us on Instagram @lsyskin .

-LSYSKIN xoxo